Mahindra has announced that it will be building a new off-road machine at its Detroit plant, called the Mahindra Roxor off-road SUV.
The Roxor will be a four-seat SUV that is focussed on getting rough and dirty and is said to be offered in India initially. It’s effectively a grown-up ATV, in a similar vein to Yamaha’s YXZ 1000 four-wheeled off-road machine.
While it seems strange that an Indian car company would build cars in the US, it has plans to eventually sell the car in America. Given the fact that US buyers are in love with their ATVs, it could be a bit too late for many who may go elsewhere in the meantime.
The Mahindra Roxor is said to have a body on ladder frame construction which means it will be tough, but whether its build quality is improved on its current products remains to be seen. On the other hand, that may not matter to buyers of the Roxor who will be getting it muddy and dirty – who cares whether it has soft-touch dash materials when it’s going to be covered in slop.
We’re told that there will be two variants of the Roxor. One is a work vehicle, which would suit farmers or rangers needing to tackle heavy duty terrain.
The other is a bit more interesting. Mahindra says it will offer a more hardcore, performance version which will appeal to off-road motorsports buyers.
Again, you’d think that Mahindra would offer it to US buyers straight away, with those sort of plans. But the company is nonetheless spruiking its investment in Detroit.
In a statement, it said that the factory “represents our company’s growing presence in North America and locally in the Metro Detroit area where we have tripled our workforce during the past 18 months.”
Mahindra Chairman Anand Mahindra added: “We are committed to growing the Mahindra brand in North America and Michigan.”