Volkswagen has today confirmed that it will build its first convertible SUV, the Volkswagen T-Roc Cabriolet, stating that it will be produced from the first half of 2020.
Production of the new convertible crossover will be taken care of by the Osnabrück plant in Germany, which is having an investment injection of over €80 million.
Volkswagen is expecting to sell around 20,000 T-Roc Cabriolets a year, and with the Osnabrück plant also producing the VW Tiguan and other products like the Porsche Cayman (plus part of the painting of the Skoda Fabia), the investment will help to streamline production further.
Adding an extra model to the production lines will add a more complex layer of logistics, which is why the investment is crucial.
What do we know about the T-Roc Cabriolet?
The new convertible SUV is based, in part, on the VW T-Cross Breeze concept car from 2016, which follows in the vein of the Range Rover Evoque convertible – a drop-top version of an existing crossover.
But Volkswagen’s main reason for announcing the T-Roc Cabriolet was to confirm that the company is changing to suit the SUV-crazy landscape.
“Volkswagen is evolving into an SUV brand,” said Dr. Herbert Diess, CEO of the Volkswagen brand.
The company says that the T-Roc Cabriolet is “within the framework of its major model offensive”. VW expects that the T-Roc and its drop-top sibling to help boost the brand’s bottom line.
A press release stated that “SUVs are currently making a key contribution to the growth of the Volkswagen Group’s core brand”.
By the time the T-Roc Cabriolet is launched, Volkswagen is expecting to have 20 SUVs are part of its model range across the globe. It says that it expects to have SUVs account for 40 per cent of its volume, and it spruiks the success of the Tiguan as an example of this growth.
Around 720,000 Tiguans have been delivered to date, claiming that it’s one of the 10 best-selling models of vehicles in the world and part the top three top-selling SUVs globally.