Mazda has today announced that it will be launching a newly designed Mazda BT-50 pickup exclusively for Australia.
With its twin, the Ford Ranger, going gangbusters compared with the BT-50’s sales, it’s been said that the Mazda’s styling has been its downfall.
While the Ranger’s bluff and bold front end suits the utilitarian role of a light truck, the BT-50 and it’s softer, more car-like front has worked against it.
Now, it appears the Japanese company has listened to the buying public, releasing a teaser image and a few details of a redesign that will be exclusive to Australia.
Calling it “a bold new look for the BT-50”, the refreshed ute will go on sale from May 2018.
“The utility segment is a huge priority in Australia and for Mazda; we’re always looking to improve and enhance our product offering, to remain competitive and appealing to our customers,” said Mazda Australia’s Managing Director, Vinesh Bhindi. “This upgrade gives the BT-50 a stronger and tougher bearing, which we know Australians look for in a ute.”
Mazda says that this update, which is the second since the BT-50’s 2011 introduction, will see “significant front end design changes”. Gone is the curvy styling, introducing a tougher front end.
While the teaser image above is all we have to go by at the moment, the company says the visual centre of gravity has been lowered, with a squared off design for the bumper’s outer edges, as well as contrasting fog-light surrounds and a larger lower intake and integrated skid plate.
The grille now has horizontal slats, widening the appearance of the front end.
EGR Group has been responsible for designing the changes, while other engineering work has been done locally to suit Australian conditions. Here’s hoping, then, that there’s a fix for the fire issue reported on previously.
Pricing and specifications will be released closer to the new BT-50’s May on-sale date.